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BNY
Mellon Audience Development Fund
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Out of
a shared commitment to expand the reach, influence and effectiveness
of the region's diverse cultural community, Greater Pittsburgh
Arts Council is pleased to launch a new grant program: the
BNY Mellon Audience Development Fund. Eligible applicants
include arts organizations from any artistic discipline with
501(c)(3) status from the IRS and operating budgets under
$2 million. Preference will be given to organizations located
within Allegheny County.
A total
of $75,000 will be awarded. Grants of up to $5,000 will support
audience development efforts. Postmark deadline is October
13. Awards will be announced in early December. Projects must
be completed within twelve months of award date.
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Eligibility
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Eligible
proposals include, but are not limited to, the following:
- brochure
underwriting
- website
development, including incorporation of Web 2.0 strategies
- market
research
- branding/rebranding
& development of collateral materials
- outreach
programming designed to develop target markets and/or build
diversity
- group
sales program development
- collaborative
marketing efforts with other nonprofit group
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A
project will not be funded if:
- it
is not open and marketed to the public
- it
benefits only the organization's membership base
- it
is solely sectarian in design and purpose
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In addition, funds
may not be used [1] to purchase equipment costing more than $500 per
item or [2] to pay staff.
Proposals
should include:
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Organizational
Information
- A one-page
organization overview, including mission, recent accomplishments,
service area, and
population served
- A one-page
description of current audience development efforts, including
results, impact, and
conclusions
- Board
of directors, listed with professional affiliations
- Staff
(paid or unpaid), listed by name and position
- Actual
operating budget for most recently-completed fiscal year
- Copy
of organization's 501(c)(3) status letter from the IRS
- One
sample each of current marketing materials
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Project
Information (no more than 3 pages)
- Description
of the proposed project in the context of the overall business/marketing
plan
- Detailed
project budget including other sources of funding (if applicable)
- Time
frame for project completion
- Project's
target audience and anticipated impact
- Plans
for tracking the project's effectiveness
- Plans
for applying new information to subsequent audience development
efforts
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Include only information
and materials that are directly related to the above criteria. Please
do not staple or bind proposal. Requests should be signed by the contact
person and a board member. If the proposal is a collaborative request,
also provide signatures for partner organizations.
Submission
Information
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Please
complete the Application
provided and mail proposals to: Susan Blackman, Director of
Arts Programs, Greater Pittsburgh Arts Council, 707 Penn Avenue,
2nd Floor, Pittsburgh, PA 15222. If you have questions, contact
Susan at 412.391.2060 x226 or sblackman@pittsburghartscouncil.org. |
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Questions? Contact
Susan Blackman
at 412.391.2060 x226 |
