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March
2008 Events
| Unlocking
the New Powers of PR |
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Date: |
Wednesday,
March 19, 2008 9:30-11:30 am |
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Place: |
Future
Tenant Gallery, 819 Penn Avenue, Downtown |
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The
art and science of Public Relations craft has never before
achieved the kind of respect that it is enjoying today.
Find out how you can make the new rules of PR build your
brand and your organization. The Web has changed the rules
and most old-line PR professionals just don't know it
yet. Learn how to craft search engine friendly press releases,
online press kits and much more! |
| Improving
the Art of Marketing the Arts |
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This
3-part series designed to help you develop cost-effective
techniques to promote your arts organization. The workshops
are presented through a new partnership between the Greater
Pittsburgh Arts Council and the American Marketing Association
- Pittsburgh Chapter.
For more than 20 years, Stephen Wayhart has built a solid
reputation as a strategic marketing campaign maker from
his Ad Agency days with General Motors' Cadillac and Oldsmobile
Dealer Marketing Groups to McDonald's Corporation to helping
launch Sprint PCS. As principal of BrandMill, he has consulted
with MARC USA, Allegheny Energy, EDMC, Ford Motor Company,
Kennywood Entertainment, Vocelli Pizza, Sprint PCS and
True Value Hardware. |
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| Building
a Brand that Buzzes |
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Date: |
Friday,
March 7, 2008 9:30-11:30 am |
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Place: |
Benedum
Center, 7th Floor Conference Room, 719 Liberty Avenue, Downtown |
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Learn
the new branding building basics of experiential marketing and
storytelling. Discover the 10+ types of word-of-mouth marketing,
the six tenets of customer evangelism, the eight ways to get
people to spread your good word and more! |
Back
to Past Events |
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